National Advertising Awards

NAA campaign wins at The Bessies

admin — Mon, 07 Jun 2010 15:12:59 +0000

Congratulations to Cossette Toronto on their win of a Gold award for Online Campaign at the 2010 Bessie Awards for their work on this year’s NAA campaign. The NAA team had the good fortune of working with art director Scott Johnson, copywriter Chris Duffett and co-chief creative officer Pete Breton. They’re credited with the fantastic look of this year’s posters and postcards, and of course the hilarious four-part online video series.

Also honoured at the Bessies was actor Don Tjart who received the coveted Kari Award for Best of Series Performance for his priceless portrayal of a frustrated, hapless marketing manager in the NAA videos. Don and co-star Matthew Lawrence were the perfect duo to bring the campaign to life.

The NAA would like to again thank the team at Cossette Toronto and everyone involved in the production of this year’s campaign for a job well done – it’s great to see their hard work receiving the recognition it deserves and fingers crossed for more industry awards to come!

2010 NAA Winners

admin — Thu, 13 May 2010 19:40:17 +0000

John Thai & David Isaac of Red Urban, Anthony Chelvanathan & Steve Persico of Leo Burnett, and Tyler Gain & Derek Laurendeau of Cossette Media are all on their way to the 57th Cannes Lions International Advertising Festival next month – congratulations!

See the winning work on the NAA Facebook page

Interactive (AIN)

Gold :: David Isaac, Red Urban // John Thai, Red Urban

Silver :: Keitha Robert, Twist Image // Lionel Wong, Twist Image

Bronze :: Lauren Miller, DraftFCB // Sean Perkins

Merit :: Adrienne Annau // Damon Crate

Direct (DIR)

Gold :: Anthony Chelvanathan, Leo Burnett // Steve Persico, Leo Burnett

Silver :: Liz Donnelly, Grey Canada // Neal Khosla, Grey Canada

Young Media (YMC)

Gold :: Tyler Gain, Cossette Media // Derek Laurendeau, Cossette Media

Bronze :: Alejandro Fischer, UM Canada // Bradley Karelson, UM Canada

Bronze :: Sam Galanis, Starcom MediaVest Group // Robert Garcia, World Vision Canada

Merit :: Laura Boyce, Margot Walsh Media // Sarah Fitzgerald, Cossette Media (Halifax)

Merit :: Jenna Del Ben, M2 Universal // Dorothy Zarska, M2 Universal

Gala tickets available now!

admin — Fri, 30 Apr 2010 19:15:12 +0000

NAA Gala – May 12, 2010

The Gladstone Hotel – 1214 Queen St West, Toronto
Doors open at 6:30pm
7:00pm Awards Presentation
Reception Follows – Eat, Drink, See the Work

Tickets available now!

Deadline extensions announced

admin — Wed, 07 Apr 2010 17:46:48 +0000

The National Advertising Awards has announced two deadline extensions for the 2010 competition. Entries for the Interactive and Young Media categories are now due by 5:30 pm EST on Monday, April 12; entries for the Direct category are now due by 5:30 pm EST on Friday, April 16. To successful enter a category, entrants must compelete the online entry form which is now live on the Briefs page, and then submit hard copy components by mail, courier or in person to the Adcam Media Group office located at 548 King St. West, Suite 204, Toronto, ON M5V 1M3. Payment for entries should be made at the time hard copies are submitted; entry fees are accepted via cash, cheque (made out to Adcam Marketing Ltd.) or Visa (in person or by phone).

Key Dates for 2010 NAA

admin — Mon, 12 Oct 2009 18:41:47 +0000

March 15: Briefs go live

April 12: Deadline for Interactive and Young Media entries

April 15: Young Media judging session

April 16: Deadline for Direct category entries

April 20: Interactive judging session

April 23: Direct judging session

May 12: NAA Gala & Exhibit

June 20-26: 57th Cannes Lions International Advertising Festival

National Advertising Awards announce 2010 Chairs of Judging

admin — Mon, 12 Oct 2009 18:15:10 +0000

November 6, 2009 – Cameron Gardner, president of Adcam Media Group and founder of the National Advertising Awards (NAA), is pleased to announce the appointment of the NAA 2010 Chairs of Judging. They are:

Lead Chair: Pete Breton, Co-Chief Creative Officer, Cossette
Direct Chair: Carlos Garavito, Chief Creative Officer, OgilvyOne worldwide Toronto
Interactive Chair: Andrew McCartney, Managing Director, Tribal DDB Toronto
Young Media Chair: Sandra Clark, VP Client Services Director, PHD

Full bios of the 2010 NAA Judging Chairs

All of the newly appointed chairs have previously served on NAA juries and were approached by Adcam Media Group based on their contributions to past competitions and their leadership positions within the Canadian advertising community. Each chair will select a team of top Canadian creative and media minds to join them on their respective category juries; final NAA jury members will be announced in late November and judging will take place in April 2010.

As Lead Chair, Cossette’s Pete Breton will act as figurehead of the 2010 judging team and will oversee the jury responsible for the Cinema/TV, Integrated, Mobile, Print, Out-of-Home, Radio and Young Creatives categories. Cossette is also the creative agency of record for the 2010 NAA; art director Scott Johnson and copywriter Chris Duffett are currently working on the new promotional campaign that will be unveiled at the annual Chairman’s Reception to be held Wednesday, January 20^th at the historic Berkeley Church in Toronto.

Campbell Canada takes second NAA Young Creatives entry to market

admin — Wed, 15 Jul 2009 18:22:11 +0000

November 6, 2009 – Campbell Company of Canada has taken another National Advertising Awards (NAA) entry to market as part of their current Campbell’s® Chunky® MVC: Most Valuable Coach program. The “Food. Fast.” concept was entered in the 2008 NAA Young Creatives category by Art Director Tam Vo of Fuse Marketing and is now featured in an online campaign at chunkymvc.ca.

Cam Gardner, president of Adcam Media Group and founder of the Awards, received word of Campbell’s collaboration with Vo in September and is thrilled to see another NAA entry entering the market.

Original NAA Entry

“Campbell’s latest adoption of a creative concept received through the NAA is a perfect embodiment of our goals,” said Gardner. “Our mission is always two-fold: to provide profile, opportunity and creative freedom to members of the Canadian ad industry, and to provide tangible value to our fantastic sponsors. Campbell has been a long-time supporter of the NAA and the marketing team continues to demonstrate unwavering respect and appreciation for great Canadian creative through collaborations like this.”

Though it did not place in the awards, Tam Vo’s execution caught the eye of John Patrito, assistant brand manager at Campbell, when his team returned to the received entries looking for inspiration on the Chunky MVC: Most Valuable Coach campaign.

Final Use in Market

“In line with Campbell’s vision of Extraordinary, Authentic Nourishment For All and our core value of Creativity, the “Food. Fast.” concept is an innovative way to position Chunky soups as a more nutritious option than many other quick food options,” said Patrito. “When it came time for us to develop a series of nutrition-based online ads to support Chunky products as Real Food Recommended by Real Coaches, the “Food. Fast.” idea was a natural choice to boldly communicate the product benefits in a relevant and breakthrough way.”

The adoption of Vo’s creative marks the second time in two years that Campbell’s marketing department has executed an NAA entry in the marketplace. As part of its ongoing Help Hunger Disappear initiative Campbell incorporated the 2007 Young Creatives Grand Prix-winning entry by Leo Burnett Toronto’s Anthony Chelvanathan and Steve Persico.

Campbell Canada awarded each entrant a $1,000 honourarium for the use of their ideas in the marketplace, and made matching donations of Campbell product, in the entrants’ names, to the Canadian Association of Food Banks.