Briefs:

This category challenges entrants to submit a creative concept based on the client’s brief to be executed through a print media platform.

>> Download the full brief <<

>> View the full brief <<

Judges Comments:

Dave Douglass
Co-Chief Creative Officer,
Cossette

As Chair of the 2011 National Advertising Awards I had the great pleasure of reviewing all of this year’s entries with an impressive jury comprised of the most talented and respected people in the industry.  The following pages represent the most inspiring of the many pieces that were submitted to the competition.

To the winners: Congratulations, you did it. You stood out from the many entrants in your category. To the lucky few heading to Cannes, you can enjoy your moderately priced cocktail at the Martinez secure in the knowledge that you bested the best.

The National Advertising Awards is one of the truly great Canadian shows and is owed much respect. Rather than awarding trophies to the agency or team, the NAA sends the most deserving creatives in Canada to meet and learn from those that do the best work in the world.

Thanks to Cam and his team for this wonderful opportunity and the amazing panel of judges for donating their much valued time and opinions.

NOT FOR PROFIT

A challenging subject to navigate, the creative solution for PFLAG handled the issue with tact and intelligence; by sharing the stories of others who have been through similar situations the campaign itself solved the problem on many levels.  QR codes alone are not an idea but linking them to these compelling stories is a simple use for this widely mis-used technology.