NAA campaign wins at The Bessies
Congratulations to Cossette Toronto on their win of a Gold award for Online Campaign at the 2010 Bessie Awards for their work on this year’s NAA campaign. The NAA team had the good fortune of working with art director Scott Johnson, copywriter Chris Duffett and co-chief creative officer Pete Breton. They’re credited with the fantastic look of this year’s posters and postcards, and of course the hilarious four-part online video series.
Also honoured at the Bessies was actor Don Tjart who received the coveted Kari Award for Best of Series Performance for his priceless portrayal of a frustrated, hapless marketing manager in the NAA videos. Don and co-star Matthew Lawrence were the perfect duo to bring the campaign to life.
The NAA would like to again thank the team at Cossette Toronto and everyone involved in the production of this year’s campaign for a job well done – it’s great to see their hard work receiving the recognition it deserves and fingers crossed for more industry awards to come!
2010 NAA Winners
John Thai & David Isaac of Red Urban, Anthony Chelvanathan & Steve Persico of Leo Burnett, and Tyler Gain & Derek Laurendeau of Cossette Media are all on their way to the 57th Cannes Lions International Advertising Festival next month – congratulations!
See the winning work on the NAA Facebook page
Interactive (AIN)
Gold :: David Isaac, Red Urban // John Thai, Red Urban
Silver :: Keitha Robert, Twist Image // Lionel Wong, Twist Image
Bronze :: Lauren Miller, DraftFCB // Sean Perkins
Merit :: Adrienne Annau // Damon Crate
Direct (DIR)
Gold :: Anthony Chelvanathan, Leo Burnett // Steve Persico, Leo Burnett
Silver :: Liz Donnelly, Grey Canada // Neal Khosla, Grey Canada
Young Media (YMC)
Gold :: Tyler Gain, Cossette Media // Derek Laurendeau, Cossette Media
Bronze :: Alejandro Fischer, UM Canada // Bradley Karelson, UM Canada
Bronze :: Sam Galanis, Starcom MediaVest Group // Robert Garcia, World Vision Canada
Merit :: Laura Boyce, Margot Walsh Media // Sarah Fitzgerald, Cossette Media (Halifax)
Merit :: Jenna Del Ben, M2 Universal // Dorothy Zarska, M2 Universal
Gala tickets available now!
NAA Gala – May 12, 2010
The Gladstone Hotel – 1214 Queen St West, Toronto
Doors open at 6:30pm
7:00pm Awards Presentation
Reception Follows – Eat, Drink, See the Work
Deadline extensions announced
The National Advertising Awards has announced two deadline extensions for the 2010 competition. Entries for the Interactive and Young Media categories are now due by 5:30 pm EST on Monday, April 12; entries for the Direct category are now due by 5:30 pm EST on Friday, April 16. To successful enter a category, entrants must compelete the online entry form which is now live on the Briefs page, and then submit hard copy components by mail, courier or in person to the Adcam Media Group office located at 548 King St. West, Suite 204, Toronto, ON M5V 1M3. Payment for entries should be made at the time hard copies are submitted; entry fees are accepted via cash, cheque (made out to Adcam Marketing Ltd.) or Visa (in person or by phone).
Key Dates for 2010 NAA
March 15: Briefs go live
April 12: Deadline for Interactive and Young Media entries
April 15: Young Media judging session
April 16: Deadline for Direct category entries
April 20: Interactive judging session
April 23: Direct judging session
May 12: NAA Gala & Exhibit
June 20-26: 57th Cannes Lions International Advertising Festival
National Advertising Awards announce 2010 Chairs of Judging
November 6, 2009 – Cameron Gardner, president of Adcam Media Group and founder of the National Advertising Awards (NAA), is pleased to announce the appointment of the NAA 2010 Chairs of Judging. They are:
Lead Chair: Pete Breton, Co-Chief Creative Officer, Cossette
Direct Chair: Carlos Garavito, Chief Creative Officer, OgilvyOne worldwide Toronto
Interactive Chair: Andrew McCartney, Managing Director, Tribal DDB Toronto
Young Media Chair: Sandra Clark, VP Client Services Director, PHD
Full bios of the 2010 NAA Judging Chairs
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Campbell Canada takes second NAA Young Creatives entry to market
November 6, 2009 – Campbell Company of Canada has taken another National Advertising Awards (NAA) entry to market as part of their current Campbell’s® Chunky® MVC: Most Valuable Coach program. The “Food. Fast.” concept was entered in the 2008 NAA Young Creatives category by Art Director Tam Vo of Fuse Marketing and is now featured in an online campaign at chunkymvc.ca.
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